Channel Sales & Strategic Partnerships

Sales and leadership training for channel development

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Sandler can help you create a world-class third-party selling program because we are one.

Channel Sales Challenges

Channel sales is selling that takes place using any third party, completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees.
Many companies operate under a channel-sales model without ever having heard of the term!

Get in front of and set appointments with enough of the right people.

Make connections and start more interesting sales conversations.

Close deals without discounting and sell at premium prices.

Sell more and get more warm referrals.

Sandler Works in Channel Sales!

We help channel managers to develop salespeople who can:

Ideal Clients

Find more of your ideal clients and start no-pressure conversations.
Build Trust

Build trust through an open, honest exchange of information.
Win-Win Negotiate

Negotiate win-win deals with mutual respect and equal business stature.
Sales Exceed

Meet and exceed your sales and profitability goals!

Channel sales is selling that takes place by means of any third party

Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales.
Many companies operate under a channel-sales model without ever having heard of the term!

We have served sales, leadership, and customer service professionals from thousands of organisations, with millions of participants, around the world for over 50 years.
We have developed specialised programmes and published books for this industry.